because labour force and a lot of natural resources are needed when manufacturing clothes. Just cotton is cultivated in 100 countries and its cultivation covers 2,5 % of all tillable land on earth. Cultivation uses also a lot of water. If the present clothes consumption is going on like this there is a threat of running out of tillable land. The carbon footprint of the fashion industry is large.

Coocos Dsgn wants to support sustainable development: our clothes are made geographically close, in Finland or in Estonia. Production is made in little pleasant studios where employees are paid and treated appropriately. When selecting fabrics we also appreciate fabric factories close by, in any case in Europe where ethicalness and environment are observed. To avoid useless production of clothes, pieces or sizes we concentrate more and more to operate based on orders. if a customer is interested in some garment and wants it, we make it according to her order. Most garments, particularly those of the classics collection are available from one season to another. We want any Coocos Dsgn cloth piece to stay on not only in our collection but also in our customer’s closet to last for long.

Only some generations ago a person owned just a few garment pieces, everyday clothes and an outfit to wear at feasts. Well kept feast outfits could go as a heritage to the next generation. Growing wealth, international trade and optimizing production have devastated clothes production and consumption. Clothes markets have become global and the fashion circle very fast. Most of the garments are made in countries with cheap labour. A piece of cloth can be bought for a few euros and it is not even meant to be long lasting. This kind of development is accelerating climate change and the diversity of nature. Disadvantages might also be a possible use of child labour force, inhuman working conditions and insufficient pay.

New clothes are always needed, but you as a consumer have power, how the clothes have been produced. If you buy less but more valuable and sustainably made clothes, it will in the end save more money and natural resources than cheap and badly made ones.

 

Source: HS 3/2020

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